Seguin EDC generated $19k+ in talent pipeline
Findem
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Seguin EDC
$19,440
in talent pipeline value
Over 10,000
page views
450+
influenced job applications
"The platform is user-friendly, affordable within a government budget, and supported by a responsive IT team."
- Jessica Dersen, Industry and Workforce Development Manager, Seguin EDC
Seguin EDC: Empowering growth in Texas
The Seguin Economic Development Corporation (SEDC) is on a mission to fuel economic growth in Seguin, Texas. With a thriving manufacturing sector offering over 8,000 impactful jobs, SEDC knew they needed a modern solution to connect job seekers and employers seamlessly. Enter Findem Regional Job Boards: their tool for connecting job seekers and employers.
Meet Jessica Dersen:
As Industry and Workforce Development Manager at Seguin EDC, Jessica Dersen has transformed local recruitment by leading the shift from the old system to a streamlined, tech-driven job board. Her innovative approach not only simplifies the hiring process for employers but also opens new pathways for job seekers, driving measurable economic growth in the community.
Breaking barriers: City of Seguin’s challenges
Before the job board launch, Seguin’s workforce had to navigate outdated and time-intensive systems:
- Arduous Processes: Employers struggled with time-consuming forms for job postings.
- Disconnected Opportunities: A lack of a centralized platform made finding and advertising jobs a challenge.
- Visibility Issues: Employers couldn’t showcase their openings effectively.
“In the past, we had an online form that employers would fill out. It was tedious and time-consuming,” explains Jessica Dersen of SEDC.
The turning point: Facilitating local employment opportunities with Findem Regional Job Boards
In August 2024, SEDC revolutionized its hiring ecosystem with the addition of their job board. According to Jessica, the 3 main reasons the team decided to work with Getro (now part of Findem) were the following:
- Automatic Data Integration: Simplifying the process by pulling job postings from existing platforms.
- Centralized Access: A single destination for job seekers and businesses to connect.
- Intuitive Design: A user-friendly interface that eliminates barriers for employers and applicants alike.
Jessica Dersen highlights the job board’s simplicity and support.
“The platform is user-friendly, affordable within a government budget, and supported by a responsive IT team,” she says. “It’s been a pleasure working with Getro to bring this vision to life.”
Success in numbers: Supercharging to 11x ROI
In their first five months with Getro, the platform paid for itself in talent pipeline value provided to the community over 11 times.
In just five months, the SEDC job board delivered exceptional outcomes:
- $19,440 in Talent Pipeline Value: Boosting economic impact for local companies.
- Over 10,000 Page Views: Drawing impressive community engagement.
- 450+ Influenced Job Applications: Creating meaningful connections between job seekers and employers.
To learn more about these numbers and how they translate into monetary value for networks using Findem job boards, check out our ROI Calculator and this resource on how to communicate job board ROI to your team.
4 strategies that made it happen
SEDC’s success wasn’t accidental. It was built on four key strategies:
- Eye-Catching Signage: QR-coded posters were placed in high-traffic locations like City Hall, libraries, and technical schools, making it easy for people to discover and access the job board.
- Community Conversations: The team actively promoted the platform at HR roundtables, industry discussions, and even at the local food bank, ensuring it reached a wide and diverse audience.
- Social Buzz: Regular updates on LinkedIn, Facebook, and in their monthly workforce newsletter kept the job board top of mind for both job seekers and employers.
- Data-Driven Insights: By providing employers with detailed application data, SEDC showed the platform’s impact and helped businesses post job postings that they would otherwise post via a "Help Wanted" sign outside.
What employers are saying: The real value
Businesses in Seguin quickly saw the value of the platform.
“The job board’s user-friendly interface allows businesses to easily post their positions,” shares Dersen. “Even when companies are busy, our team can assist on the backend to ensure postings go live efficiently.”
The surge in popularity has even sparked plans for expansion as more employers clamor to join the platform.
SEDC’s data-driven approach also wowed local employers.
“Employers were excited to see application numbers and wanted even more granular data,” Dersen reveals. By providing actionable insights, SEDC empowered businesses to ensure the job postings are being seen and promoted to the local community.
Looking ahead: What’s next for SEDC?
The future looks bright for the SEDC’s job board:
- Broader Reach: Would like to include more employers on the platform
- Enhanced Features: Additional tools to make the user experience even better.
- Marketing Momentum: Leveraging proven strategies to drive continued engagement.
“We’re excited to navigate this next phase...The success we’ve seen so far is just the beginning.” - Jessica Dersen
Your blueprint for success: Lessons from SEDC
SEDC’s journey showcases the power of blending technology, innovative marketing, and community collaboration. By partnering with Getro, they turned a vision into a thriving resource for their community.
Are you ready to supercharge your team’s hiring efforts in your community?
Schedule a call with our team today to explore how Findem Regional Job Boards can support your community’s recruitment efforts.
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