How Flint & Genesee Education & Talent automated regional talent attraction with Findem

Key results

• Time Saved: Automated aggregation replaces manual job collection
• Better Matching: Filters support nursing, engineering, and high-skill roles
• Community Connection: Supports both local residents and relocating talent
• Strategic Readiness: Builds workforce credibility with state and incoming employers

Flint & Genesee has been hit by years of brain drain

The Flint & Genesee Group sits at the intersection of economic development, tourism, and workforce. Like many regional organizations, they wear many hats. They are marketing the region, advancing talent acquisition and retention, and they’re thinking about what it will take to grow the local economy.

Over the past few years, talent attraction has become one of the Group's biggest priorities – and a main focus of the organization’s Education & Talent division. Michigan, like many parts of the country, is facing both population loss and an aging workforce. The need to retain residents, connect newcomers, and support employer hiring efforts is more urgent than ever.

But building a robust talent pipeline is complex work. Most local employers already have job postings. What was missing was a better way to consolidate those postings and ensure that people looking to move into the region had a clear path into the community.

Brianna Mosier, Executive Director of Education and Talent, shared her vision for the Group. “We’re not a staffing agency. Our goal is to make warm introductions between job seekers and employers—and to support the whole person in making the decision to stay, return, or relocate here.”

Talent attraction and retention are an economic necessity

Before Getro, Flint & Genesee Education Talent was doing everything manually. Staff combed through employer websites, updated spreadsheets, and tried to keep up with job openings the best they could.

“It was time-consuming. Our Chamber division had its own job board, but it relied on members logging in, posting jobs, and taking them down again. That just didn’t happen consistently.” Brianna shares.

With Findem Regional Job Boards, Flint & Genesee Education & Talent was able to aggregate postings from across the region without needing their Chamber members to lift a finger. Jobs now appear automatically, and filters allow candidates to sort by experience level, salary range, or industry. This has helped support both external talent considering a move and current residents who might otherwise search on national job sites and leave the region.

“We wanted to give people a reason to stay. Or to come back. Or to make Flint their new home.”

Brianna and the team at Flint & Genesee Education & Talent also needed a way to support the region’s efforts to host economically transformative projects – the kind that would bring thousands of new jobs to the community.“We knew we couldn’t wait until the jobs arrived to start showing we had the workforce. We needed to begin rebuilding that pipeline now, and Getro is helping us do that.”

See their job board live - https://jobs.flintandgenesee.org/jobs

Findem helps Flint & Genesee recruit and promote autonomously

Brianna sees Findem Regional Job Boards as a real opportunity for smaller chambers and EDOs to punch above their weight. Flint & Genesee Education & Talent implemented Getro's job board platform in December 2024 to address these challenges and enhance their talent attraction strategy.

1. Seamless Integration with Existing Systems

Rather than replacing their custom CRM built with partner RoleCall, the organization strategically integrated Getro as a complementary tool. They maintained their personalized approach while gaining the efficiency of an automated job aggregation system.

1. Comprehensive Job Aggregation

Findem Regional Job Boards automatically aggregate job opportunities from across the region, eliminating the need for manual tracking and providing a comprehensive view of available positions.

1. Advanced Filtering Capabilities

The platform allows both internal staff and job seekers to filter opportunities by experience level, salary range, and industry, making it easier to match candidates with appropriate positions.

From manual work to automated connections

"It's been huge. It's been a huge time saver," Mosier noted, highlighting how the platform has freed up staff time for higher-value activities.

Findem Regional Job Boards have become a powerful tool for demonstrating value to Chamber members and attracting investment in workforce development initiatives. Meanwhile, Brianna and her team can now quickly provide comprehensive job listings to talent prospects, supporting both their outbound marketing efforts and inbound inquiries.

“Every chamber is asked the same question: Can you help us find people? And the truth is, if you’re a team of one or two, you probably can’t do that manually. But Getro gives you a simple way to say yes.”

Findem Regional Job Boards enable the team to add value in state-level initiatives. Flint & Genesee Education & Talent work closely with Michigan's statewide talent attraction campaign, providing regional job opportunities to prospects who express interest in the Detroit-Flint-Grand Rapids corridor. While Michigan focuses heavily on mobility, EV, and semiconductor industries, the platform helps the organization showcase opportunities across all sectors. The job board offers coverage for broader industries, including healthcare, education, and manufacturing, critical for supporting trailing spouses and diverse talent needs.

More than talent attraction, it’s community building

At a time when talent drives economic growth, Flint & Genesee Education & Talent is taking the long view. By using Findem Regional Job Boards, they’re not just posting jobs. They’re building a foundation for stronger employer partnerships, a more connected workforce, and a more welcoming region.

Want to see how Findem can support your chamber of commerce or EDO?
Let’s talk about how you can offer a powerful job board without the maintenance.