Request a demo
← Back to customer stories

Amplitude uses AI to streamline recruiting and unlock hidden talent

Findem

|

Amplitude

21%

decrease in time to fill

$100k

reduction in sourcing tool spend

19 hires

via ATS rediscovery in first 5 months

Challenge

  • Navigating significant headcount growth and high application volumes with a small TA team.
  • Relying heavily on inbound and outbound recruiting channels driven by costly paid media and labor-intensive passive sourcing.
  • Managing a complex, duplicative technology infrastructure with limited recruiter adoption.

Solution

  • Developed a multichannel strategy using AI to accelerate inbound application review, activate ATS talent pools, and increase qualified referrals and boomerang hires.
  • Leveraged AI talent platform Findem to rank and score inbound candidates, enrich ATS profiles for rediscovery, and automate personalized candidate outreach.
  • Streamlined the TA tech stack to prioritize high-impact sourcing channels and improve recruiter adoption.

Results

  • Increased ATS rediscovery hires from 0 to 19 in the first 5 months.
  • Reduced sourcing tool spend by $100,000 over 6 months while increasing recruiter adoption, and on track to drive a 30% productivity increase within 24 months.
  • Decreased time to fill by 21% in year one, reducing the average from 57 to 45 days.
A smiling woman stands in a bright office with bookshelves and plants, shown in black and white.
“We were overwhelmed with applications. We weren’t sourcing from our database, but we were spending a lot of money on LinkedIn job slots only to go back and source the same people with cold outreach. That’s an endless loop that most recruiting teams do, and they don’t know how to break it.”

- Brett Coin, Vice President Talent Acquisition, Amplitude

A digital analytics platform for AI-native companies

Amplitude is a leading digital analytics platform developer. Over 4,700 organizations—including nearly one-third of Fortune 100 companies such as Atlassian, Burger King, NBCUniversal, Block, Inc. (Square), and Under Armour—use the Amplitude platform to build better products and digital experiences.

Incorporated in 2012 as Sonalight, Amplitude began as a voice-to-text application that tracked how users navigated the product. To better understand user behavior, the company developed an internal analytics system that captures granular usage data. The tool proved so valuable that the firm pivoted to analytics, formally launching Amplitude in 2014. The company went public in 2021. Today, Amplitude is evolving from a traditional software as a service (SaaS) provider into an AI-native company and, in October 2025, entered into a partnership with Anthropic to integrate its digital analytics platform with the Claude AI model.

Headquartered in San Francisco, Amplitude employs approximately 800 people across North America, Europe, and Asia, and is guided by values that emphasize humility, ownership, a growth mindset, and customer focus.

Read the full story ->

Recommended next reads

See people in higher resolution.

Black-and-white side profile of a woman with shoulder-length hair looking to the right with a blurred urban background.