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Feature spotlight: UTM tracking for ATS systems

Elan Keshen

Elan Keshen

Director of Product Marketing, Funds and Networks

April 26, 2023

The black Getro logo and text “A Findem company” appear on a bright yellow background.

Next up in our Feature Spotlight series… UTM tracking for ATS systems.

For more on our recent updates, check out our other blog posts in this series:

Next in the Feature Spotlight series, we'll share:

  • Job alerts
  • Ability to selectively hide jobs from board
  • Talent network sign-up + dashboard
  • Automatically add new portfolio companies
  • ... and more about Findem Network Intelligence to help you make better introductions 🤗

ATS… what?

Heads of Platform are doing all they can to support their portcos, including sending them hiring leads through Findem Portfolio Job Boards. Previously, it was hard to point to the exact efficacy of their job boards, because their portcos’ ATS (Applicant Tracking Systems) weren’t able to tell where those job board leads were coming from.

Applicant tracking functionality

With UTM tracking in Findem Portfolio Job Boards, VCs and their portcos who have an ATS that supports our UTM parameters (think Workable and Zoho, as well as just good old Google Analytics) will know exactly what traffic came from their manually posted roles on their Findem Portfolio Job Boards.

(Wondering what a UTM parameter is? Us too. We had to have our engineers explain it, but we also thought we’d include this handy Wikipedia link.)

How do you turn it on? It’s automatic. No extra effort or changes needed.

All outbound links are converted to support the correct network UTM parameters, which will cite both the campaign source and medium (for example, the name of the job board and the platform domain).

What does that look like? Something like this in your web address bar…

Example careers URL showing UTM parameters that identify the job board campaign source and platform domain

Thanks to UTMs, portcos can track from their own ATS how many leads came from their VC’s Findem Portfolio Job Boards, while VCs can see what traffic they are sending through their admin dashboard. It’s easy for portcos and VCs alike to see the value of their Findem Portfolio Job Boards, and know exactly which leads came from where.

Up next in our Feature Spotlight series…job alerts.

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