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Inside Findem Live: A CRM that lets you focus on relationships, not records
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Hiring teams seem to be under more pressure than ever, with tools that can’t keep up with the rising demands. Nearly 45% of recruiters feel mounting pressure to fill roles faster while maintaining candidate quality, but inefficient recruitment processes and shrinking budgets make that nearly impossible.
In a market where recruiters are expected to do more with less, the technology they use — from the ATS to the CRM — needs to do more for them. That’s exactly why we were so excited to announce enhancements to our Talent CRM and walk viewers through a live demo last month.
If you missed the conversation, that’s okay! We’ll be providing some key takeaways, tips, and insights from our panelists:
- Trudy Curto, Principal Value Consultant, Talent Marketing & CRM, Findem
- Tim Bennett, Principal Product Manager, Findem
- Brenna Schnaare, Global Lead, TA Experience & Enablement, Nutanix
Keep reading to explore what a modern CRM can (and should) do.
🔑 Top 5 takeaways from the conversation
1. Recruiters want to be strategic, but manual work holds them back
“We’re hearing so often that recruiters are supposed to be talent advisors now and spend more time on strategic work, and that’s great. We’ve been saying that for years. But what hasn’t changed is that they’re still stuck doing heavily manual tasks. That’s why I’m excited about the automation here — it actually gives recruiters time back to do the high-impact work they want to do.” - Brenna Schnaare, Nutanix
2. Dynamic Talent Pools are eliminating sticky notes and spreadsheets
“This replaces the old Excel spreadsheet or the page in the back of your notebook. You know, where you’d jot down, ‘I talked to Tim. He’s not right for this role, but I want to remember to follow up with him later.’ Instead of losing that on a sticky note, now it’s in one place, it’s shareable, and you can collaborate with other recruiters on the same pool. That was a game-changer for us.” - Brenna Schnaare, Nutanix
3. Talent communities should be active, not echo chambers
“There’s a stat that says 75% of companies have a talent community form — they say ‘Join our talent community!’ — and then…nothing. No follow-up. With Findem, you can flip on a welcome message so people get a personalized email immediately. That alone would’ve saved me hours in a previous role.” - Trudy Curto, Findem
4. Campaigns make it easy to set it, forget it, and watch it grow
“We worked with our employer brand team to build a six-month, multi-step email campaign for our interns. We did it during a non-busy season, set it and forgot it — and it just worked. With the Dynamic Talent Pool updates, it’s even easier now. It’s been such a lovely experience. Plus, we can see open and click rates, so we know what content’s resonating.” - Brenna Schnaare, Nutanix
5. Smart Follow-ups ensure you never lose touch with candidates
“What do you do with all those candidates who say, ‘I love your company, I love this job — but now’s just not the right time?’ I want to follow up when they tell me to, but I’d set a calendar reminder, write a sticky note, and then I’d never come back to it. The Smart Follow-Up feature makes it easy to stay organized, get reminded, and actually reach out when the timing’s right.” - Tim Bennett, Findem
🚀 Highlights from the product demo
Our Chief Product Officer, Ash Ahluwalia, breaks down all of the enhancements and features in his blog, but here’s a sneak peek at the changes Trudy, Tim, and Brenna walked through during the session:
- Dynamic Talent Pools: Auto-populate based on live criteria (e.g., rejection reason, job title, pipeline stage)
- Dedicated Talent Communities: Collect and segment prospects instantly through branded opt-in experiences
- Precision Campaign Targeting: Narrow your audience by job status, timing, or custom fields
- Smart Follow-Ups: Manually or automatically schedule re-engagements based on candidate intent
✅ How to start thinking about your own CRM
Whether you’re ready to demo Findem or simply exploring CRM options, there’s a few points to remember. Teams of all sizes struggle with adoption and tech stack integration, and that’s especially true for the CRM. Here’s how you can approach your next investment and set your team up for success.
Find a CRM that integrates with your team’s workflows
Avoid systems that live in isolation. Your CRM should work with your ATS, sourcing tools, and internal processes.
Don’t just automate to automate. Find the intention.
The best automation is useful, not noisy. Focus on value-added triggers like silver medalist follow-ups, time-based outreach, or status-based campaigns.
Personalize at scale for maximum impact
Look for tools that support segmentation, rich editing, and easy branding so your communications stay authentic and relevant, no matter how many candidates you contact.
Make outreach and engagement a team sport
Collaboration matters, so choose a CRM that helps recruiters see what’s happening across the team. Siloes and duplicate work only slow teams down.
Insights matter, so look for the right reporting
Your CRM should tell you what’s working and what needs improvement. Look for engagement analytics, click tracking, and real-time data refresh.
📺 Ready to transform your own CRM?
See Findem’s Talent CRM in action and hear how teams like Brenna’s at Nutanix are scaling their strategy with automation, personalization, and better data.
