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15 minutes
to validate a major talent market decision
26k pipeline
potential unlocked
Success Signals
translate military experience into civilian career intelligence
Scaling the personal touch: How William & Mary Mason School of Business unlocked veteran hidden talent
Findem
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W&M Mason School of Business
Priorities
- Find veteran talent at scale without losing the personalized approach that makes W&M distinctive
- Identify candidates in non-traditional pools, specifically veterans already employed in the workforce
- Use data to support strategic institutional decisions, not just fill a pipeline
Challenges
- No visibility into where qualified talent concentrations actually existed, regionally or by industry
- Previous sourcing relied on word-of-mouth and direct relationships, methods that couldn't scale
- No way to identify passive candidates: veterans who were already employed but hadn't been asked
Solution
- Veteran Talent Source (VTS), powered by Findem through RecruitMilitary, surfacing deep veteran talent data
- Market Intelligence and Insights Reports to map geographic talent concentrations and validate pipeline decisions
- Success Signals translating non-traditional experience into civilian career markers, making qualification faster and more accurate
- Scalable, data-informed outreach that still enables a deeply personalized candidate engagement approach
“A sourcing strategy built on Findem data doesn't just fill a pipeline. It creates relationships and opens conversations that wouldn't have existed otherwise.”
- Jonathan "JD" Due, Executive Director, Center for Military Transition, William & Mary Mason School of Business
William & Mary Mason School of Business needed to scale personalized candidate outreach without losing the relationship-driven approach their program is known for.
Findem gave the team access to Success Signals — behavioral and engagement data that surfaces candidates most likely to respond and enroll. The result was a sourcing workflow that could operate at volume without reading like mass outreach.
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