# How Compa built a community-led growth engine with a job board Findem publishes a public search API over its indexed pages; the guide is at https://www.findem.ai/lazyweb/agent-access. Source: https://www.findem.ai/customer-stories/compa Source observed: 2026-11-02T22:04:42.410Z Last checked: 2026-11-12T02:44:56.344+00:00 Indexed: 2026-11-02T22:14:19.367+00:00 --- --- title: "Compa’s Community-Led Growth Engine | Findem" description: "Learn how Compa uses a community job board to generate 4,000+ monthly views from compensation leaders, engage customers and prospects, and build its brand." url: "https://www.findem.ai/customer-stories/compa" --- # How Compa built a community-led growth engine with a job board ← Back to customer stories ## Findem ## | ## Compa 100 target companies at launch 1,000 weekly views during peak periods 4,000+ monthly views from their exact target audience ## Priorities - Build a community for compensation leaders - Generate demand by providing value to target accounts - Strengthen customer engagement and brand awareness ## Challenges - Manual matchmaking was not scalable - Traditional ads and outbound did not always resonate with compensation leaders - Compa needed to differentiate itself from established competitors ## Solution - Findem Portfolio Job Boards > "I see a line that is just dramatically sloping upward... You think about my reach – the people viewing that are the exact people I want to be spending time with us." - Charlie Franklin, CEO, Compa Charlie Franklin, CEO of [Compa](https://www.compa.ai/), reveals how Getro (now part of Findem), a job board and network management platform, became the cornerstone of their brand-building strategy, generating 4,000+ monthly views from their exact target market. [Watch the video on Grain](https://grain.com/share/highlight/1BllQIgrnpsYkp0POuRpn1KHMggLFF8RZgiC2a8t) “I kept getting emails from customers saying, ‘Hey, do you know someone hiring for this role?’ or ‘I’m quietly looking — know of anything?’ I was already playing matchmaker. It just wasn’t scalable.” What started as casual and manual matchmaking evolved into a sophisticated [community-building strategy](https://www.findem.ai/blog/how-to-build-community-driven-job-boards) that's now central to Compa's go-to-market strategy. ## From manual matchmaking to strategic demand generation Compa serves a focused buyer: heads of compensation at large enterprises. > “They’re analytical and care deeply about market signals,” Charlie explains. “So traditional marketing — ads, outbound — doesn’t always resonate.” Compa entered a market dominated by established players who had been absorbed into large professional services firms. These legacy competitors had two critical weaknesses: > "We made an observation, our competitors had left their customers hanging to dry on innovation and community. Those became our attack vectors to play our own game instead of playing theirs." [Watch the video on Grain](https://grain.com/share/highlight/RmLVyoZG9aiZArmraxVZ7QWTwDV8HoKW39B2RkFZ) Instead of a cold outbound GTM motion, Compa invested in **curated community experiences**: private dinners, customer-hosted product workshops, and a brand built around being the insider’s community for compensation pros. Getro became a key part of that playbook. > “We said to Evan [CEO of Getro], ‘What if we scraped our customers’ job boards and filtered only the compensation roles?’ He said yes. We shipped it.” Suddenly, Compa had an on-brand [**job board**](https://www.findem.ai/products/portfolio-job-boards) populated with roles across its customer and prospect network — a magnet for the exact personas they wanted to engage. ## How Compa adds value early in GTM Franklin's strategy was clear: position Compa at the center of the compensation community. The implementation was strategic: 1. Started with 100 target companies 2. Filtered specifically for compensation-related roles 3. Created a dedicated compensation job board 4. Integrated it into their broader community strategy That job board wasn’t just for helping current customers hire. It became a low-effort, high-impact account-based sales channel. ## Compa’s community playbooks ### 1- Current customer engagement "I regularly get an email from a customer that's like, 'Hey, can you make sure this is featured on your job board?'" Franklin notes. The job board has become a valuable touchpoint for maintaining customer relationships. ### 2 - New prospect attraction The team uses the job board as a non-intrusive entry point for prospects. When they spot a target company posting a compensation role on LinkedIn, they add it to their board and drop a helpful comment that it has been added to the job board. Then drop the link. "The effect that has for prospects is we're already doing something valuable for them," explains Franklin. "I view this as an alternative to spamming them with a bunch of boring emails for two years." ### 3 - Brand building The job board reinforces Compa's position as the hub of the compensation community. It's one tool in their constellation of [community-building efforts](https://www.findem.ai/blog/how-to-promote-a-job-board-successfully) that creates the perception that "the most innovative comp people are hanging out with Compa." ## Results: Build a community and a brand to build pipeline The numbers tell the story: - **1,000 weekly views** during peak periods - **4,000+ monthly views** from their exact target audience - Consistent upward growth trajectory - Regular engagement from both customers and prospects ## The philosophy: Leading with value Franklin's approach represents a fundamental shift in B2B Revenue and GTM motions: > "I have a broader view on marketing. When your GTM is account-based, to a very focused set of companies, leading with value instead of just spamming is the best way to do it.... We love [Getro], it’s been a big win for us" For Charlie Franklin, the success of Compa's job board isn't just about lead generation – it's about ecosystem building. "We're always looking for more ways to generate demand by doing valuable things for our customer community." **About** [**Compa**](https://www.compa.ai/): Compa is a compensation AI platform built to think like a comp expert. Trained on your strategy and powered by Compa’s market data to guide every pay decision. **About** [**Findem**](https://www.findem.ai/blog/getro-joins-findem-and-launches-intelligent-job-posts): Findem helps funds and networks build community-led growth strategies through Portfolio Job Boards, talent networks, and Network Intelligence. ## Recommended next reads ### [Shawmut consolidates construction recruiting around one flexible platform](https://www.findem.ai/customer-stories/shawmut) ### [One year later: RecruitMilitary is changing what employers can see in military talent](https://www.findem.ai/customer-stories/recruitmilitary-one-year-military-talent) ### [BILL builds AI-first, business-focused talent acquisition](https://www.findem.ai/customer-stories/bill) ### See people in higher resolution. 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