--- title: "Head of Platform: Shannon Shroyer Interview | Findem" description: "Shannon Shroyer shares how Matchstick Ventures supports founders through its network, Slack community, talent connections, and approach to the platform role." url: "https://www.findem.ai/blog/head-of-platform-shannon-shroyer-interview" --- # The role of head of platform: A conversation between Shannon Shroyer and Evan Walden ← Back to blog Elan Keshen Director of Product Marketing, Funds and Networks October 27, 2022 Your most valuable asset is who you know. [See Findem for fund platforms](https://www.findem.ai/solutions/vc-pe-platform) [Request a demo](https://www.findem.ai/request-demo) The Head of Platform Series is a compilation of conversations between Evan Walden, Getro’s co-founder and then-CEO, and [VC platform operators](https://www.findem.ai/solutions/vc-pe-platform) who are sharing their approach to driving value for their portfolio companies. In this interview, Evan and Shannon Shroyer discuss [network and engagement](https://www.findem.ai/products/network-intelligence) at [Matchstick Ventures](https://www.matchstick.vc/). Meet Shannon. At the time of this October 2022 interview, she had been in the VC space for four years. Former Sr Director at Techstars, active member of [VC platform](https://www.vcplatform.com/) Global Community and [Women in VC](https://www.women-vc.com/), she joined [Matchstick Ventures](https://www.matchstick.vc/) over a year before the interview as the first Head of Network the firm ever hired. Her strength? Shannon is a natural connector! Fun fact before we dive into Shannon’s role: Shannon used to be a professional ballerina - evolving from one platform to another. 🙃 Watch highlights from the interview below: [Watch the video on Grain](https://grain.com/_/embed/story/c6e0be71-dd0b-4755-b331-3fa09663208b/eTW5Orx1TCASxiZSIoTZuWfrGubw8QdfzmyAqZcn) **Evan: To kick off the conversation, can you tell us how Matchstick defines “platform”? How do you describe your role?** **Shannon**: At Matchstick, my role is actually called _Head of Network_. The network is kind of the beauty behind the platform, right? To describe my role as a “Head of Network,” I would say that it’s - more than anything - wearing multiple hats. It is like being the orchestrator across all the different parts and stakeholders of our ecosystem. In my day-to-day, the Head of Network job involves anything from coordinating and organizing events to managing our community - and working closely on connecting our founders to our mentors and co-investor friends. We’ve taken a network-based approach to supporting founders via this community to ensure they can get the best help, advice, and connections as fast as possible. Part of the role is also to physically create a platform products that founders can use themselves, to speed up help and reduce friction. We have built a notion page that acts as a resource center for our founders. They find tools, guidelines, and any kind of resources we can think of. My ultimate goal is to help founders Google less! **Evan: One of Matchstick’s most active channels for engagement with founders is through your Slack community, can you tell us more?** **Shannon**: Community management ( _per se_ ) is key for us. We expressly set up our slack community for founders, so they can help each other. It strengthens their relationship and allows quick answers to questions. We are trying to build a self-serving network of founders where they can hear from and help each other (and not only from Matchstick). Looking around, I noticed that there are often too many channels with little engagement. I'd rather have too few channels that are busting and force us to get more granular. That’s how we consolidated to two Slack connect channels on #general and #help. **Evan: How do you use Getro?** **Shannon**: We use Getro as part of our onboarding process with founders. It starts by making sure they are set up as a company on our Getro job board, and all their job postings are showing up. I’ve also been working on launching the Matchstick talent network. Our goal with Getro is to help our companies access the best possible talent, as quickly as possible. We also have a huge network of talent that is interested in working at Matchstick companies, and Getro makes it really easy to get that talent in front of open positions in the portfolio. ## Shannon’s platform toolkit **Slack** for internal communication, and Slack connect for external communication **Notion** for our mentor database (Matchstick House!) **Google Suite** to work and collaborate **Findem Portfolio Job Boards** for our job board and talent network **Orbit** to measure our community engagement **Evan: What are the things that surprised you the most about the Head of Network job?** **Shannon**: For me, the biggest surprise is how the same role of “Head of Platform” can differ from one VC to another - based on the strategy of the firm, the size of the team, the partners' ethos, and their expectations, but also the founders’ needs. You may have a large team where one person will be fully dedicated to a particular aspect of the platform, like a talent partner or a business development person. I'm an operations-focused person, acting on my own, so I am doing a variety of things, focusing mostly on our network since this is our main strength. **Evan: Looking back right when you started your role, what advice would you give yourself?** **Shannon**: Probably that there is no playbook! So stop looking for it. You have to build your know-how based on your firm's strengths and what you’re good at. When I onboard founders, I tell them that you most likely have other investors… we’re all in this together. You might have someone who is great at talent and can help you specifically hire and can almost be your recruiter for you, that’s not us, but you should use each of us to our strengths. At the end, you want to make sure that every single company has the support system they need to succeed. The future of this role will continue to evolve and I think the platform function will become even more important to firms in an economic downturn. **Evan: Last question! What advice would you give to someone new to this role?** **Shannon**: My best advice would definitely be to meet with as many platform folks as you can. I still dedicate a significant amount of my time to meeting new people ( [VC Platform](https://www.vcplatform.com/) is a great facilitator for this), connecting and exchanging with them as much as possible. Through those conversations, I get new ideas and develop better processes on how to do things. There are only so many ways to structure and develop your platform - so connecting with other Heads of Platform has been the most helpful thing for me. Read more interviews from Getro's **Head of Platform** Series: -> [**The role of Head of Platform: A conversation between Daniel Morris and Evan Walden**](https://www.findem.ai/blog/head-of-platform-daniel-morris-nfx) -> [**The role of Head of Platform: A conversation between Katie Birge and Evan Walden**](https://www.findem.ai/blog/head-of-platform-katie-birge-interview) Findem activates your fund's network to surface insights and intros up to 8x faster, with one view for filling roles, closing deals and winning markets. ## Recommended next reads November 10, 2026 ### [AI hiring laws in 2027: What Colorado, Connecticut, and California require](https://www.findem.ai/blog/ai-hiring-laws-2027) Austin Belisle November 7, 2026 ### [LinkedIn Boolean search for recruiters: Operators, strings and examples](https://www.findem.ai/blog/linkedin-boolean-search) Austin Belisle November 6, 2026 ### [What VC and PE talent leaders are rethinking about portfolio hiring in 2027](https://www.findem.ai/blog/portfolio-hiring-vc-pe-talent-leaders) Manish Nageet